New branding, increasing visitor numbers and a more exciting tenant mix in Atrium Mall, Arad
Four million people visited Atrium Mall in 2014 and in Q1 2015 an extra increase of 4 percent compared to the same period in 2014 has been realised. The rebranding this spring with a new logo, changed name and outside façade reflects the ongoing renewal of the mall offering a more and more exiting tenant mix.
Atrium Mall, the town’s first shopping mall opened in 2010, is the youngest facility in TriGranit Management’s portfolio. After having almost 4 million visitors in 2014, an overall increase of almost 6 percent compared to 2013, in Q1 2015 the mall had again 4 percent more visitors than in the same period in 2014, welcoming altogether more than 1 million customers.
Since taking over the full property management scope of the asset late in 2013, the team of TriGranit Management have worked to diversify stores in Atrium Mall. For today, visitors of the mall can choose from a large variety of international brands like H&M, C&A, New Yorker, LC Waikiki, Hervis, Deichmann, Takko, Sephora, Orsay, Motivi, as well as well-known local operators. In addition to shopping, 10-screen multiplex cinema, children’s playground area, a large fitness centre, bowling and casino offer alternative free-time options for visitors.
In order to reflect the new vitality of the Mall as well as the variety of the stores and activity options within, Atrium Mall underwent a full re-branding and re-positioning in spring this year.
The new colourful logo and outside façade is aimed to entice new and existing customers to enjoy the centre and all it has to offer. Along with the interior changes and improvements of the asset, the logo aims to reflect the 3 floors of stores, activities and entertainment that can be enjoyed within, as well as creating an inviting, striking and more welcoming ambiance to the local environment and community as a whole.
“On basis of ground research, last year Romania had the second largest increase in retail sales in the European Union, and this positive trend seems to be continuing. Considering this data, having dramatically improved the loyalty and customer base, we are focusing on enlarging our tenant mix in Atrium Mall, in order to satisfy our visitors more and more,” said Simona Ioana Ion, Head of Commercialisation and MD of Romania for TriGranit Management.
In tandem with Atrium Mall, all the other shopping centres managed by TGM in the CEE region realised an increase in their visitor numbers in Q1 2015 compared to the similar period of last year. More, than 12.5 million people visited the shopping centres altogether. WestEnd City Centre in Budapest, is still the No.1. shopping mall in Hungary’s capital city, reaching its highest rental income levels in 2014 - its 15th year of operation, as well as achieving the same rents per sqm as those of that of the booming years of 2006-07. Footfall in Q1 2015 equalled 4.8 million visitors.
The Croatian Arena Centar, received Superbrands status and achieved growth in the number of visitors of almost 4 percent and significant rise by 9 percent in overall tenants' turnovers in the first quarter of 2015. Bonarka City Centre in Krakow, Poland welcomed 3.5 million visitors in Q1 2015 representing a 9 percent increase compared to 2014, while even Torgoviy Kvartal in Russia, achieved good numbers as well.