IVG Institutional Funds becomes TRIUVA
With a new name and completely overhauled corporate design, Germany’s largest investment management company for institutional real estate investors is now also highlighting its business autonomy in the way it looks: What was previously IVG Institutional Funds GmbH has been renamed and, effective immediately, will be operating on the market as TRIUVA Kapitalverwaltungsgesellschaft mbH (TRIUVA). Its new look is a deliberate move away from the corporate design of IVG Immobilien AG, which will continue to act as a major shareholder.
“With the name TRIUVA and the new design, we want to clearly document our exclusive focus on the interests of our investors and business partners to the outside world as well,” said Steffen Ricken, CEO of TRIUVA, of the future image. “We believe that the new overall look visually conveys our company’s DNA, namely a long tradition on the one hand and enormous innovation on the other.” TRIUVA is derived from the Middle High German word for sincerity, reliability and loyalty.
TRIUVA already has a history going back around 40 years. In 2006, IVG Immobilien AG acquired a majority of shares in the company that at the time was already one of the market leaders for specialist real estate funds. In recent years, TRIUVA has continued to improve its operating earnings and has retained its leading role in business with institutional investors, even during the periods of upheaval in the IVG Group. This development was taken into account in the organisational model as part of the comprehensive restructuring of the Group. The course was set for business independence with the reorganisation of Group structures and the successful reintegration of asset management and investment management in the summer of 2014.