February 14, 2017

Starbucks to double its network in Romania

Starbucks to double its network in Romania

Polish restaurant and coffee shop operator AmRest Coffee, which bought the Starbucks franchise in Romania and Bulgaria in 2015, plans in Romania to double its turnover and increase its retail network from 28 to 60 units by 2019.

The company plans to hire some 500 people in the next two years, to support the network expansion, according to Mateusz Sielecki, general manager of Starbucks Romania and Bulgaria. Some 450 people currently work for the Starbucks network in Romania, up by 50 percent compared to the end of 2015.

AmRest Coffee opened nine new coffee shops in Romania in 2016. This year, the company plans to open at least two new restaurants and expand to two new cities.

Last year, Starbucks served some 4 million clients in Romania and its revenues were higher compared to 2015, but the company’s representatives haven’t released the figures yet. In 2015, AmRest Coffee had a turnover of some €12.3 million, up by more than 50 percent compared to 2014.

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