Iwona Skalska appointed marketing director at Cresa Poland
Iwona Skalska, who has more than 20 years of professional experience in commercial real estate marketing and PR, will head the marketing department of Cresa Poland.
Iwona, together with her team, will be responsible for launching the US brand Cresa on the Polish market, development and execution of a successful marketing strategy and supporting all the operational departments.
“Cresa provides services exclusively to tenants, effectively avoiding the risk of conflicts of interest in relationships with clients,” said Iwona Skalska, Marketing Director, Cresa Poland. “It is a brand new standard on the Polish real estate market.
We guarantee unbiased and objective tenant representation and, having no contractual obligations with landlords, we have the freedom to negotiate more aggressively on behalf of our clients. This translates into consistent savings to tenants.”
Iwona Skalska has worked in the real estate market since 1996. She began her professional career with Healey & Baker, later acquired by global real estate services firm Cushman & Wakefield, where she served as Head of Marketing for Central and Eastern Europe, successfully leading her marketing team in Poland.
Iwona was responsible for Cushman & Wakefield’s PR and marketing activities and its three rebrandings on the Polish market. She is a graduate of Warsaw University and completed postgraduate studies at the Warsaw School of Economics and the Warsaw University of Technology. Iwona is also a licensed real estate manager.