Arena Centar expansion brings new business opportunities
Over the past seven years, Arena Centar has earned the distinction of being the largest shopping centre in the Croatian capital, as well as a must-visit shopping and entertainment venue for the entire family. Premium fashion and beauty brands, an abundant gastro and entertainment offering and events for special occasions all year round provide visitors with added value.
Excellent business results were achieved in 2017, with over a million people visiting Arena Centar in December 2017 alone, which is the highest recorded number of visitors in a single month since the mall’s opening. Also, the double-digit increase in spending in the stores of Arena Centar gives credence to the fact that it has remained the top shopping centre in Croatia and that its innovative approach has yielded ways to attract visitors and offer amenities that will induce loyalty.
The centre will undergo a major refurbishment in 2018 and 2019, as is foreseen by the new business strategy.
Arena Centar's offering will increase with an expansion of the new sales area by almost 6000 m2. New anchor stores, which have been missing according to Arena Centar’s loyal customers, are also being brought into the fold and several current stores will be relocated in the process. The anchor tenants view the relocation as an opportunity to upgrade their concepts and increase the offering by expanding the sales area.
The opening of a new retail park outside the western section of the centre is also scheduled for 2019, which will expand Arena Centar with a new 8000 m2 sales area and further enhance the entire shopping venue.
“We are satisfied with the results at the end of 2017, but we continue to heed the wishes and needs of our loyal customers, whose expectations we strive to exceed. Despite the records we have achieved, there is no backing down. True to our motto “I wish. I fulfil.”, we have decided that in the next two years we will expand the centre and grant some important wishes to our visitors when it comes to the offering of Arena Centar,” says Tomislav Dekalić, the Director of Arena Centar.