Dealz chain starts its expansion in Poland with ETC Swarzędz
The retail chain Dealz, operating in the United Kingdom, Ireland, France and Spain has begun its expansion in the CEE region. The first brand store in Poland will be opened at the beginning of February in the shopping mall ETC Swarzędz, owned by Capital Park Group and Akron Group.
Dealz is a store concept offering popular brand products from different categories at attractive prices. Poundland/Dealz group has been present on the market since 1990, operating over 900 stores in the Western European countries and the United Kingdom, with over 18,000 employees. Dealz is a part of PEPKOR Europe Group that owns leading retail chains: Pepco on the CEE market, and Poundland UK / Dealz in Western Europe. In Dealz, one can buy a variety of items, including industrial goods, health and beauty products, shelf-stable food products, as well as home accessories and decorations. The brand’s policy is to offer a broad range of goods, most of which will be priced PLN 5.00. Dealz store in ETC Swarzędz mall will have an area of 527 sqm, and will be the brand’s first store in Poland.
“Dealz is a new concept, both in Poland and in the CEE region, and it has already been successful in the Western European countries. I am proud to open the first store of our chain in ETC Swarzędz, as this mall suits our project perfectly. From the 9th of February we will offer customers a wide range of brand products, always available at competitive prices,” said Marcin Langowski, Managing Director of Dealz CEE.
So far, the retailer has been mostly present in the Western Europe. The store located in ETC Swarzędz will be not only the first one in Poland, but also in this part of the CEE region, which is the new expansion market for Dealz.
“We aim to open 20 stores in Poland in 2018, and expand the chain further to reach at least 200 locations in the upcoming 3 years. Our initial plans assume opening at least 1,000 stores in the whole CEE region in 6 years. This is an ambitious goal, however we have seen our other brand Pepco successfully reaching such results, with over 1,300 stores already operating in Poland, and planning to open another 300 ones in 2018,“ added Langowski.
“We are very satisfied by the fact that the Dealz chain chose our shopping mall for its Polish premiere,” said Marcin Juszczyk, the management board member of Capital Park Group, the mall’s investor. The town of Swarzędz, together with its neighboring municipalities, have high purchase power, and the mall ETC itself has been operating on the local market already for 20 years, building a large community of loyal customers. After over a year of modernization works and opening the renewed mall in an upgraded standard, we observe positive tendencies in its footfall increase. We hope that all these factors will help the Dealz chain grow dynamically within our mall, and that its successes will encourage the brand owners to expand in new locations and markets.”
ETC Swarzędz is one of the oldest shopping malls in the Greater Poland region, which has been continuously operating since 1994. With an aim to meet the expectations of customers and tenants, the mall underwent a major modernization from July 2016 to October 2017. At present, the modernized ETC Swarzędz mall has a retail area of 20,000 sqm, with 80 stores, leased by renowned retailers, such as Intermarche, Pepco, Rossmann, Drogeria Natura, Reserved, Vistula and Wólczanka, Medicine, Top Secret, Diverse, Martes Sport, Smyk, 5-10-15, KiK, Deichmann, CCC, Olimp restaurant, KFC, Pizza Hut and Vision Express. The tenant mix includes also stores led by local entrepreneurs, such as Piekarnia Natura bakery, Artis Flower – a flower store, Kids toy store, a wine store Mine Wine and a lingerie store MB Bielizna. Capital Park Group and Akron Group are the investors and the owners of ETC Swarzędz. The mall is leased by BOIG Group.