When HANNNOVER MESSE opens its doors in April 2022, companies will once again have the opportunity to bring their products to life at the world’s leading trade fair for industrial technology – analogue, digital and hybrid.
HANNOVER MESSE provides all exhibitors with the package that suits them best, from an analogue exhibit to hybrid combinations to a purely virtual presence. The exhibitor decides how he wants to participate in the show during the corona pandemic.
For exhibitors and visitors who are unable to travel, HANNOVER MESSE offers new options in the digital space. For example, online streaming studios and hybrid formats combine the physical exhibition hall with the virtual realm. “In addition to our expertise staging trade fairs, we also have digital know-how, which we demonstrated this year with the HANNOVER MESSE Digital Days,” stated Köckler.
As a stage for economic policy, HANNOVER MESSE continues to enable intense discourse between business, science and politics and thus contributes significantly to industrial transformation – the event’s lead theme. In order to drive this process forward, decision-makers from business and politics meet at the exhibition grounds or one of the high-level online conferences. “Never before has the relationship between politics and business been more important than it is today. Here, too, we will develop the appropriate formats and unite the best of the analogue and digital worlds,” declared Köckler.