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The new Fashion City Outlet has been inaugurated in Thessaly

Thessaly has now got its own outlet, Fashion City Outlet, in the city of Larissa. The first outlet and entertainment centre in Thessaly opened its doors to public today, in the presence of representatives of local authorities, international and local businesses and a large number of customers.

Fashion City Outlet is a new 9-million-euro refurbishment investment in Thessaly, promoted by Sonae Sierra, the international company specialized in the development, management and investment of retail real estate assets, as well as real estate investment company Bluehouse, that first introduced outlets to the Greek market.

Mr. Thanos Efthymiopoulos, Managing Director of Sonae Sierra in Greece, commented: “Our new venture will benefit the economy of Thessaly in multiple ways, through increasing commercial offer, jobs and income creation for local residents, and promoting partnerships with local businessmen. We are looking forward to creating broader synergies to maximize the benefits to the local economy.”

Just a few minutes’ drive from downtown Larissa and less than an hour from Volos, Karditsa and Trikala, Fashion City Outlet offers a unique experience of fashion, electronics and entertainment shopping, with easy access, 1,600 parking spaces, as well as a wide offering for fashion lovers, friends and family.

In a modern space of almost 20,000 sqm, the new outlet centre hosts dozens of stores of youth, women’s and men’s clothing and footwear, accessories and cosmetics, including famous brands and well-known chains, some of them will be available in Thessaly for the first time.

Women will be able choose between Guess, Attrativo, Anonima, Ingrosso, Luna, Kalogirou, Fratteli Petridi, Haralas, Lapel, The Women with brands like Moschino, Ocean Drive, Au Soleil, Echo NY and Dondup, for their special appearances, while men will visit Brooks Brothers, Man & Manetti, Camel Active, Mega Emporio and Prince Oliver. Luxury brand clothes and accessories are available, among others, at The Men with brands like Hugo Boss, MC2 Saint Barth and Berna, as well as in the Tommy Hilfiger and Clodist stores, while street wear options are being offered by Replay, Lee, Wrangler, Pop Air, Funky Buddha, American Stars, Staff, Edwards, Cotton Bank and more. Sports lovers can choose from a wide range of sportswear from stores such as Sports Collection with brands like PUMA, Umbro, Fila, Saucony, Arena, Freddy, and Admiral. For the youngest family members, companies such as Matou France, Kozee and SAM 0-13 will offer unique clothes and shoes for special outfits. Visitors can also choose the best beauty products from Fresh Line and Regenis Organic Products, as well as perfumes from 43 Blue Perfume.

Media Markt will continue offering a wide range of electronics and electrical appliances, while a Bazaar Cash & Carry supermarket will be operating in Fashion City Outlet’s premises. In addition, the new outlet hosts selected restaurants and cafes, like Goody’s, Bufala Gelato, Mikel, Hot Pot,, To Paradosiako, Hachiko Sushi, and Goldie’s Hot Dog & Wings, along with the first Village Cinemas multiplex in Larissa, with three halls, and a modern 1,000 sq. m. Volta Fun Town playground for young visitors.

Mr. Nikos Roupakas, Director for outlets at Bluehouse, noted: “Outlet shopping is a global trend. It is a new retail philosophy that offers even more choices to consumers and retailers. We are very glad that we are bringing to Thessaly the first outlet and entertainment centre in the region, in a city that is constantly seeking new shopping and entertainment experiences.”

At Fashion City Outlet, consumers will be able to make “smart” purchases, choosing from up-to-date collections of previous seasons, as well as new special collections for each season and every occasion. And all this at significantly lower than regular prices, with 30-70 percent discount from the original prices all year round.

Mr. Sotiris Sigalas, General Manager of Fashion City Outlet, commented: “Fashion City Outlet will offer the best of fashion and entertainment. We are looking forward to welcoming Thessalian consumers, as well as the visitors of the region, to our new outlet centre to enjoy a unique and ultimate experience. “

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