One of Europe’s most popular clothing brands – Weekday – has decided to open their first store in Poland at Galeria Kazimierz located in Kraków. The store will offer both men and women’s collections.
In November this year, the retailer will become a new tenant at Galeria Kazimierz with a store of over 300 sqm, the brand will be offering a collection of clothing and accessories.
“Weekday is a Swedish brand that has been setting trends in youth fashion from its very beginning. We are aware that our clients have long waited for the opening of their stationary store in Krakow. The choice of Galeria Kazimierz as the location for the first Weekday store in Central Europe confirms that Galeria Kazimierz is a very attractive proposition and at the same time fit into the philosophy of a brand based on comprehensive pro-ecological activities, which are also close to our hearts,” said Anna Duchnowska the president of Invesco Real Estate in Poland.
Weekday’s offer features collections inspired by pop-culture and street style. The majority of the brand’s clothing and accessories are from sustainable sources materials and sold at affordable prices. Every line developed by Weekday’s designers is created with understanding of and respect for cultures and cultural differences while leavingspace for development of their own creativity.
The brand’s mission is to promote self-confidence and freedom of expression through dressing style. Weekday inspires by dynamically combining their products with cultural awareness. In their collections and marketing campaigns, they are boldly commenting the existing reality as well as vital social issues. The brand is also persistently trying to be increasingly environmentally friendly by using materials less harmful for our planet. More than 68% of the brands products are being currently made of environmentally sustainably sourced materials, and the brand’s goals and strategies for the future are for even more environmentally friendly collections.
The brand, which is part of the H&M group, was created in 2002. It currently sells online to 19 markets and its unique stores can be found in 12 countries. Its offer presents collections of their own women’s and men’s fashion and denim lines as well as a selection of other external brands.