Friday, June 5, 2020
Home News Retail News Polish customers start ordering more in lockdown

Polish customers start ordering more in lockdown

Wildberries, a large international online retailer, presents its first results in Poland from January to May 2020.

From January to May, Wildberries opened 26 branded pick-up points in Poland, equipped with comfortable fitting rooms with mirrors. By mid-May, 7 such points have been operating in Warsaw, as well as in 19 more locations in the country: Krakow, Poznan, Lublin, Wroclaw, Bialystok, Gdansk, Bielsko-Bajała, Chorzów, Bytom, Czestochow, Częstochowa, Gdynia, Koszalin, Legnica, Siedlce, Szczecin, Tarnów, Wałbrzych and Kielce.

In addition, in May Wildberries expanded the coverage area of courier delivery to the whole country. Wildberries’ courier delivery is absolutely free for customers just like it used to be.

In January-May 2020 Wildberries sold about 15,500 items of women’s, men’s and children’s clothing, accessories, beauty and toys. The product assortment available to polish customers has expanded by 3,500 to 17,000 brands for 4,5 months.

The biggest dynamics of sales in pieces (+260 percent compared to the previous month) was noted in April. This month, the number of orders more than doubled as compared to March. The highest growth rates were seen in footwear (+507 percent versus March), toys (+455 percent) and underwear (+210 percent).

“Due to quarantine measures in the country and the self-isolation regime in March and April, the demand of our Polish customers shifted from business clothes for work to free and casual wear. The most popular items were T-shirts, sports suits, hoodies, pyjamas and home shoes – flip-flops, slippers, sabo. In May, when the quarantine began to weaken, jackets and shirts, as well as sports shoes, shorts and dresses, which Poles bought for walks and office, appeared in the list of the most popular products. For the kids at Wildberries bought pyjamas, T-shirts and shoes with images of their favourite characters of cartoons and fairy tales, as well as large sets of Meccano,” – the Wildberries press office said.

The most avid Internet buyers in Poland are residents of Warsaw, Czestochowa and Gdynia. The top five most popular products among Warsaw residents included Meccano, dresses, T-shirts, trousers and coats. Sneakers, phone covers, bras, socks and designers were the most popular products among Czestochowa residents, and in Gdynia jeans, sneakers, bags, T-shirts and pyjamas were most often purchased.

Wildberries will continue to develop service for its customers: cutting delivery time and expanding its own network of pick-up points. According to the company’s plans, they will be located in the customer’s residential areas.

The international online store will also continue to expand the range of products available on the website through cooperation with new entrepreneurs and manufacturers, including polish merchants. The entry of Wildberries into the EU market means the creation of an additional channel for the export of locally produced goods in 6 other countries of the company’s presence: Russia, Slovakia, Belarus, Kazakhstan, Kyrgyzstan and Armenia.

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