For the 14th time, the Polish Council of Shopping Centers (PRCH) invited shopping centers, outlets, retail parks, new concepts and service companies to participate in the most prestigious competition of the shopping center industry in Poland – PRCH Retail Awards. This year, companies compete in 19 main competition categories, and additionally, on the occasion of the 20th anniversary of PRCH, prizes will be awarded in 2 additional categories: Man / Personality and Object / Company of the 20th anniversary. The winners of the competition will be announced during a gala on November 16, 2023.
“I am very happy that once again we could invite the industry to participate in the PRCH Retail Awards competition. The excellent level of the last edition, when we were able to award as many as 35 applications out of 103 nominated projects, confirms the quality and innovativeness of the activities of commercial facilities in Poland and related companies that provide services to our industry. This year, we are also celebrating the 20th anniversary of PRCH, for the competition it means awarding prizes in special categories, summarizing the personality and the project or company that particularly stood out in this period,” says Krzysztof Poznański, managing director of the Polish Council of Shopping Centers.
This year, companies submit projects that were carried out in the period from April 1, 2022, to March 31, 2023. The work of the jury is already underway, and in September, applications qualified for the second stage of the assessment, visits of jury members in commercial facilities and interviews with directors and marketing managers. The announcement of the competition results will take place on November 16, 2023, during the official PRCH Retail Awards gala, which will take place at the Targowa Creativity Center in Warsaw. After the end of the competition, each applicant will receive a report with details of the evaluation of their project and comments from the jurors.
The competition includes 19 main categories, which cross-sectionally cover the activity of the retail real estate industry. Including inaugurated 3 premieres: “The Biggest Challenge”, “Marketing the Opening of Retail Parks” and “Business Activities for Tenants”. In 2023, 2 additional prizes will be awarded in the categories for the 20th anniversary of the Polish Council of Shopping Centers.
Please go to the PRCH Retail Awards website for more details: https://www.retailawards.org.pl/
