7R has signed a long-term lease agreement with Profile VOX for more than 20,000 sqm of modern warehouse and production space in Pobiedziska, near Poznań. The facility, developed under a built-to-suit (BTS) formula, has been designed in a hybrid layout, combining a modern warehouse with a production area tailored to the tenant’s requirements and meeting high standards for insulation and energy efficiency.
The transaction strengthens VOX’s presence in one of Poland’s most robust industrial and logistics regions and reflects the growing importance of operational models focused on shortening supply chains and locating production closer to end markets.
Damian Kołata, Head of Commercial at 7R, commented: “The agreement is another clear example of nearshoring, which is no longer perceived as a theoretical trend but is becoming a tangible phenomenon with a positive impact on the Polish market. Decisions to combine production and logistics in one location increasingly result from a straightforward cost–benefit analysis. Shorter delivery times, greater predictability of lead times and improved process control now translate into real business value, particularly in an environment where demand for selected product categories is growing rapidly”.
The new 7R facility for Profile VOX, located in Pobiedziska in proximity to National Road No. 5 (international route E-261), will offer a total of over 20,000 sqm of functional space, including warehouse and production areas as well as a two-storey office space. Supporting the tenant’s sustainability objectives, the building will be equipped with heat pumps and a 350 kWp photovoltaic installation, with the option to expand capacity to 1,000 kWp.
The Pobiedziska facility represents a strategic investment that integrates production and logistics functions in one location, enhancing the scale of operations and operational resilience of Profile VOX. The implementation of advanced technological lines, along with a high level of automation and digitalisation, will enable the efficient deployment of solutions aligned with the principles of Industry 4.0. A key element of the infrastructure will be AGV robots, forming the backbone of internal logistics and ensuring a smooth flow of materials between critical processes.
Jarosław Raj, member of the management board at VOX, said: “The decision to lease 20,000 sqm in a model integrating production and warehousing is a response to the company’s growing operational needs. The investment will allow us to shorten order fulfilment times, increase flexibility and strengthen supply chain stability. At the same time, it marks another stage in our company’s development. Following a period of intensive expansion of the VOX brand in the Indian market, we are now focusing on strengthening our operational base in Europe, expanding production capacity and modernising our infrastructure.”
Damian Kołata notes that transactions of this type are currently among the most sought-after on the market. “Companies increasingly expect facilities that are not merely warehouses or production halls, but genuinely support end-to-end processes, which perfectly aligns with our ‘Beyond Warehouse’ concept. Pobiedziska is a location where key advantages converge: proximity to Poznań, access to the labour market and a position favourable for distribution across Poland and towards Western Europe. The project we are delivering enables stable growth and development without adding unnecessary kilometres to the supply chain.”
The lease agreement confirms ongoing trends in the Polish market, including steadily growing demand and sustained activity not only in the largest hubs but also in emerging locations. Over the past six years alone, Poland’s warehouse market has doubled in size, reaching more than 36 million sqm, demonstrating the impressive pace of development in this sector. At the same time, tenants are clearly redefining their decision-making logic. In addition to rental rates, they now place greater emphasis on operational efficiency, automation potential, layout flexibility and total cost of ownership. For the market, this is a clear signal that locations in the Poznań area continue to rank among the most strategic points on the map of modern logistics and light manufacturing.
