Coffee with Craig Show – daily CRE news covering the CEE region Friday, May 20 with Winston Norman, Editor and Chief of EuropaProperty.com.
PANATTONI ACQUIRES A SUBSTANTIAL LAND PLOT NEAR WROCŁAW
Greenberg Traurig advised Panattoni on the acquisition of an undeveloped plot situated near Wrocław. The warehouse facility developed on the acquired property will have a total area of approximately 247,000 sqm.
“The latest transaction finalized by Panattoni, as well as other projects our real estate team is currently working on, shows that the logistics sector remains one of the most active transactional areas despite significant changes in market conditions. Industrial and logistics assets are still considered strong investment products,” said Jolanta Nowakowska-Zimoch, Managing Partner of the Warsaw office of Greenberg Traurig.
JAPANESE WORKS OF ART FORM MARKETING CAMPAIGN FOR LESS MESS STORAGE
Some unusual works of art have appeared on Less Mess Storage’s buildings in Warsaw. The famous Japanese artist, Photographer Hal.
Photographer Hal’s core style is to place people in a bag and then suck all the air out to give a vacuum-packed effect.
Being “crushed by clutter” and “suffocated by stuff”, whether in a home or business context, is a problem and stress in life that everybody can relate to, and for which Less Mess offers an easy solution. Photographer Hal’s art is a way of providing a metaphor for these emotions of stress in exciting and colourful images.
The idea was initiated and driven by the creative agency, Mamapool.
Tom Pinsent, Partner at Mamapool, commented: “We were thinking about how it feels to live in an office or home when it is full of too much stuff. We were also talking about the effects of lockdown. In both scenarios you feel trapped, almost suffocated. It is dislocating and stressful. We felt that Photographer Hal’s art perfectly captured the emotion of feeling stressed, of feeling crushed by too much stuff.”
CEO of Less Mess Storage, Guy Pinsent, on his first reactions to the idea of the vacuum-sealed photoshoot, said: “I loved the idea. It is original and unusual. We hope this will generate interest in Less Mess Storage and improve our brand awareness.”
ATRIUM PROMENADA FURTHER STRENGTHENS ITS MARKET POSITION
The redevelopment of Atrium Promenada in Warsaw is well underway. Over 80 percent of the redevelopment is now pre-leased. Upon completion, the refurbished flagship of Atrium European Real Estate’s portfolio will be the newest centre in Warsaw housing over 150 retail and service units in the latest concepts. The completion of the renovation is scheduled to open in the second quarter of 2023.
“I have no doubt this will be one of the most successful retail projects in Warsaw. Perhaps even the best,” says Scott Dwyer, Group Managing Director – Retail, Atrium European Real Estate.
The ground floor of the modernized part of Atrium Promenada will be dominated by premium and medium-level fashion brands. The modernized facility will also offer its customers the biggest fashion store of the future – a two-level Peek & Cloppenburg store with an area of 3,450 sqm.
YAREAL EXPANDING ITS RESIDENTIAL OFFER AT FLAGSHIP INVESTMENT
Yareal is expanding its offer of flats and apartments for sale at the firm’s flagship investment, SOHO by Yareal. As part of the project’s third stage of construction, a new apartment building with higher-standard flats will be erected right next to the complex’s central, linear park. Residential building KARDAN will offer a total of 132.
KARDAN is a U-shaped building erected in the centre of SOHO by Yareal; a contemporary and multifunctional residential, service and commercial complex that will ultimately span 5 hectares in Warsaw’s Praga Południe district.
The building’s central location, right next to the linear park, is reflected in its characteristic architectural solutions and functions. Its elegant brick tile façade will be a direct reference to the area’s post-industrial history, thanks to which KARDAN will blend in seamlessly with the surrounding residential and revitalized, historic buildings.
“SOHO by Yareal was designed with the 15-Minute City urban planning concept in mind, with residents and guests being able to fulfil most of their needs on the spot – from simply living in the complex itself, to shopping, running errands, meeting with friends, or relaxing in Soho’s many gardens, restaurants and cafés,” explains Jacek Zengteler, Vice President of Yareal.
EQUILIBRIUM 1 WITH A NEW TENANT, ELEGANCE DECOR
Equilibrium 1, the first phase of the Equilibrium project developed by Skanska in the Floreasca area of Bucharest has a new tenant. Elegance Decor is a company in the home & deco market.
Equilibrium 1 is a 12-storey Class A office building with a leasable area of 20,700 sqm. The building achieved the LEED Platinum and WELL Health-Safety Rating certifications and is currently operating 100 percent based on energy from renewable sources.
“Moving our offices to a representative space is the first step in achieving the growth goals we have set for the next 5 years, and the new space in the Equilibrium building will certainly make a significant contribution to achieving them,” says Viorel Piperea, founder of Elegance Decor.
“We share a passion for quality and innovation, driven by the same mission: to add value to the spaces where people spend their time,” says Anamaria Crețu, Leasing & Asset Manager within Skanska’s business development division in CEE.
