Colosseum Mall announced that Douglas will be part of its tenant portfolio in its expansion project which is going to be completed and inaugurated in the first half of 2022. Douglas is a leading premium beauty platform in Europe, with over 2,000 stores and more than 160,000 beauty and lifestyle products available on its online and offline networks.
Douglas will open its 34th store on the Romanian market in Colosseum Mall and implement the newest premium concept aiming to improve the customer experience and provide customers with its popular portfolio which includes fragrances, skincare and makeup products also accessories of luxury and prestige brands.
Lavinia Ivaș, Country Manager Douglas Romania, commented: “We have been monitoring Colosseum Mall retail area for a while now, due to the excellent location in the North-West Bucharest. This is close to the ring road area and it addresses not only Bucharest District 1 residents but also Chitila, Mogosoaia and Buftea neighbourhoods. We believe that this expansion of the shopping centre is the perfect opportunity to open a new Douglas store in order to be closer to our customers living in this area.”
Mihai Dinu, General Manager Colosseum Mall, said: “Perfumeries, beauty and care products stores are vital for such shopping centre. The strategy we are following for our tenant mix is to attract popularly and loved brands that perform and meet the market conditions. We are glad to welcome Douglas and bring the favourite brands closer to Colosseum Mall’s customers.”
Colosseum Mall is close to finishing construction works and inaugurating the new retail spaces which comprise well-known international and local brands.
In addition to a diverse range of fashion and accessories brands, Colosseum Mall integrates an attractive food court area connected with outdoor terraces and a 2,000 sqm garden designed to accommodate food trucks, children playgrounds and recreational activities suitable for any season.
Colosseum Mall ended 2021 with a 100 percent occupancy rate for the current GLA and a 95 percent leasing rate for the mall expansion project.
After the inauguration of the new retail spaces, the developer will be focusing on several planned projects which include the construction of a multiple units drive-thru concept along Chitilei Road, as well as a multifamily residential project.