Desenio Group, a leading European wall art provider, has leased nearly 18,500 sqm at CTPark Bor located in western Bohemia close to the city of Pilsen and the German border. The premises will serve as the Swedish company’s first distribution hub for European markets outside the Nordic region.
CTP, which is the largest industrial developer in the Czech Republic by gross lettable area, custom-built the distribution centre for Desenio to support its European operations outside the Nordic region by completely redeveloping a hall originally intended for a specialised food processing plant. The project required the construction of a second floor to add 13,000 sqm of space. The conversion took eight months.
Desenio Group, backed by the investment company Verdane, is a Swedish, fast-growing digital direct-to-consumer company with a leading position as an online-based provider of affordable wall art in Europe. It aims to make wall art accessible to all and is present in 35 countries globally. Last year, the group had 3.6 million active customers and in the second quarter of 2022, the company’s turnover reached SEK 132 million (€12.3 million).
CTPark Bor is one of the most successful business parks in the CEE region, 50 km from the centre of Pilsen with excellent motorway connections and only 15 km from the German border.
Jakub Kodr, Head of Business Development at CTP in the Czech Republic, said: “Desenio has served the entire European continent from a single distribution centre located in Sweden. To support continued growth, the Group needed to streamline their logistics and distribution channels and chose CTPark Bor as the best-in-class option for its first distribution centre outside the Nordic region. Our state-of-the-art building will play an integral role in optimising Desenio Group’s warehousing and logistics processes, help drive operational efficiencies and in turn enhance the service it provides to its customers across European markets. CTP‘s in-house knowledge and proven track record in tailoring industrial spaces to the needs of our clients allowed us to achieve the complete redevelopment and delivery of the distribution centre in record time during a turbulent period in the COVID pandemic.”