Danish retailer NORMAL has chosen NEPI Rockcastle’s Mega Mall, Bucharest and Shopping City Timișoara to spearhead its first entry into Romania, the brand’s 14th European market. The two stores, spanning 311 sqm GLA at Mega Mall Bucharest and 445 sqm GLA at Shopping City Timișoara, opened their doors in early October. NORMAL offers a broad selection of more than 3,500 products of everyday items, including popular brands for personal care, cosmetics, household products, food and beverages.
Ramona Marusac, Regional Head of Leasing at NEPI Rockcastle, said: “NORMAL is the leading value personal care and household niche retailer in Denmark: the fastest-growing ‘everything store’ of its type. We are always looking for new European brands to enhance tenant mix and consumer experience. We are delighted to welcome NORMAL in NEPI Rockcastle’s tenant mix portfolio and look forward to supporting their growth across Central and Eastern Europe through our 60 assets located in 8 countries.”
NORMAL’s permanent retail offer includes approximately 3,500 products, while more than 100 new items are introduced every week. The constantly changing selection is designed to give customers new products to discover on each visit. Its store layout is another distinctive element of the NORMAL concept. The locations are organised as a maze-like shopping route, a format the retailer also uses across its other European markets.
Mega Mall, Bucharest, is one of the Romanian capital’s largest and most visited retail destinations, combining extensive fashion, dining, and entertainment experiences. The shopping centre has over 200 stores over a total of 75,900 sqm of GLA and is in a prominent central location with easy accessibility, making it a metropolitan landmark for the city where nearly a million people live within a 30-minute drive.
Shopping City Timisoara is located in the regional capital of Timis County in western Romania, close to the borders with Hungary and Serbia and is a 57,000 sqm GLA mall integrating fashion, dining, leisure, and entertainment. The shopping centre’s dominant location in one of Romania’s most economically dynamic cities supports high footfall from a catchment area of over 350,000 people within a 30-minute drive.
NEPI Rockcastle is the CEE’s leading owner, operator and manager of shopping malls; it continues to bring new retail concepts to the region and create opportunities for international brands to enter and grow across its markets. NORMAL was launched in Denmark in 2013 and now has over 1,000 stores across Europe.
