DOUGLAS opens three new stores in Romania

DOUGLAS continues its expansion in Romania and has opened three new stores outside Bucharest. For this purpose, a partnership has been agreed with Prime Kapital, a leading real estate developer in Eastern Europe.

Lavinia Ivas, Country Manager DOUGLAS Romania, commented: “We have set ourselves the goal of expanding our presence in the country. And we do both: expanding our brick and mortar network, while we also continue to invest in our E-Com business.  Over the next few months, we will open three new stores in very attractive locations, further strengthening our market position in Romania. We look forward to advising our customers at these new locations on all beauty matters with our expertise and attractive product range.”

The first new store will be opened in May in DN1 Value Center in Corbeanca, Ilfov. This opening will be a premiere for DOUGLAS as this is the first time that the beauty retailer enters a strip mall in Romania. The other two new store openings will be in Dambovita Mall, Targoviste and in Alba Iulia.

“With these new store openings we continue our approach to be closer to our customers,  offering more than 10,000 products in each store and high-value services”, Lavinia Ivas said. “We are confident that our multi-channel approach will help our customers to better know our values and brand.”

By the end of the year, Douglas’ store network in Romania will reach 37 locations.