DTZ’s new brand reflects its business strategy – EuropaProperty

Following acquisition by the private investment consortium led by TPG Capital Management, DTZ has launched its new-look brand, a reflection of its ambitious business strategy.

DTZ has returned to its red block roots with a new logo and branding that is standalone, confident and timeless’, a reflection of its new position as a private global property services company. The move follows its acquisition last November by the private investment consortium led by TPG Capital Management, one of the largest and most progressive global private equity investment firms in the world.

DTZ’s brand strategy is an outward expression of its business strategy, to stamp authority as a top three global player in the property industry. DTZ wants to bring awareness of its industry leadership capabilities throughout the world and to show its unified presence as a progressive, client-led property services leader.

John Forrester, Chief Executive, EMEA, DTZ, said: “We now have the international reach and local expertise to deliver client solutions in every major market in the world, backed by a progressive private equity consortium investing in the company, talent and technology. Our vision is to grow and get better, not just bigger, converting new capabilities into strategic advantages for our clients – who are focusing on fewer supplier relationships but demanding wider geographic coverage and leading levels of skill and service consistency – and exciting opportunities for our people. As you can see, we are bringing back our legacy brand colour and updating and modernising the logo to signal the next phase in our company’s journey.”