WOOP!, an operator of indoor leisure and entertainment parks headquartered in Ljubljana, Slovenia, is preparing to expand its concept across Europe, with Austria and Germany as the first target markets. CC Real will exclusively advise the company in identifying suitable cities, properties and local partners for new entertainment destinations.
The cooperation builds on the companies’ joint project at Center West Graz, where WOOP! opened its first location outside Slovenia in October 2025. WOOP! operates five destinations in Slovenia and Austria, covering more than 20,000 sqm of entertainment space and welcoming more than 800,000 visitors a year.
From Graz to a wider European roll-out
WOOP! brings a range of leisure activities together under one roof, including trampolines, e-karting, bowling, escape rooms, laser tag, glow golf, fun walls, interactive games, and food, beverage, and event concepts. The offer targets families, kids, teenagers, and young adults (B2C), as well as schools and companies (B2B).
“In Graz we saw first-hand how much a strong entertainment concept and operator can add value to a retail destination. The next step is to introduce the idea to the right markets and locations. We have been active in the European retail real estate market for more than 20 years and know the relevant owners, locations and property requirements – all essential to the success of WOOP!’s expansion,” says Sorin Scurtu, Executive Director Leasing, CC Real.
Looking for 6,000 to 10,000 sqm destinations
For new destinations, WOOP! is primarily looking for units of 6,000 to 10,000 sqm in or close to major retail agglomerations, shopping centres and retail parks. Key criteria include a large catchment area, good access by car and public transport, strong visibility and sufficient parking. As a benchmark, WOOP! is targeting locations with around one million people within a 60-minute drive.
“We developed our concept in Slovenia and took the first step beyond our home market with Graz. Austria and Germany are the logical next markets for us. The priority now is to find the right premises in the right locations. CC Real knows these markets extremely well and, just as importantly, understands what our concept needs from both a property and an ownership perspective,” says Samo Habič, Founder of WOOP!
Leisure is becoming a core part of modern retail real estate
For CC Real, the partnership also reflects a broader long-term approach: leisure, entertainment and food & beverage are playing an increasingly important role in the repositioning and development of shopping centres and retail destinations. At several centres developed or managed by CC Real, these uses already account for up to 30 per cent of total space.
“Shopping centres are no longer competing only for consumer spending – they are competing for people’s time. Visitors go where they have a reason to stay longer and come back. Strong leisure concepts can become real footfall anchors, and that is why we see considerable potential for WOOP! across Europe,” Sorin Scurtu, Executive Director, Leasing CC Real, adds.
The expansion follows the recent acquisition of a majority stake in WOOP! by Advance Capital Partners (ACP). With its new shareholder, WOOP! aims to accelerate its growth across Europe.
