eXp Romania has announced an ambitious plan to capture 15 percent of the national real estate market over the next three years, paving the way for one of the most significant changes in this sector in the last decade. The agency expects to exceed 30 percent market share in the coming years, establishing itself as a dominant force in a market long dominated by traditional franchise systems.
According to eXp Romania director Andrei Marinescu, the company’s entry into the Romanian market is not just the launch of a new brand. It represents a structural reset of how agents work, how they are rewarded, and how modern brokers will compete for talented and high-performing agents in the market in the coming years.
Marinescu said: “The launch of eXp in Romania will profoundly reshape the way real estate is conducted in this country. eXp is built around the agent. The tools, technology, rewards, and business model exist to help agents grow, perform, and thrive. No other brand in Romania offers agents company shares, international infrastructure, and a model designed to support their long-term success. Here, agents are true partners and part of a global family. This mindset simply does not exist anywhere else in our market.”
eXp Romania set clear performance goals at the beginning of its first full year. The company aims to reach 1,000 agents and a 15 percent market share in three years, then consolidate to approximately 2,000 agents and a 30 percent market share.
Marinescu has the leadership experience to back up these ambitions. In over 18 years, he has built the largest and most awarded RE/MAX group in Romania, expanding from a single office to eight locations and 170 agents. The group has completed over 20,000 transactions, traded properties worth over €500 million, and generated commissions of over €10 million.
He was also a pioneer in the use of digital tools, launched the first online training platform in the network, and became the first real estate agency in Romania to sell 500 homes in an exclusive residential complex. He recruited and trained over 500 agents and became known for his approach to agent development, financial education, and long-term wealth building.
“One of my biggest dreams has always been to help agents achieve financial independence. With eXp, we finally have the tools, rewards, and business model to make this dream achievable on a large scale,” he said.
eXp Romania is entering the market with a model that offers agents a 70 percent commission, international technological resources, rewards in the form of company shares, reduced operational tasks, and the opportunity to earn a share of the revenue generated by the agents they bring into the company.
In the first two weeks after launch, over 30 agents registered to join eXp Romania, indicating strong demand for a model that offers greater autonomy, higher earnings, and a structured growth path.
eXp Romania expects to reach 120 agents by the end of 2026, selling approximately 1,000 properties with a combined value of approximately €100 million. By then, eXp expects to be present in all major cities, with local teams ready to expand further by 2027.
Marinescu concluded: “We expect to become the number one brand in Romania within three years in all categories, in terms of number of agents, number of transactions, sales value, and commissions generated. We are focusing not only on growth, but also on the cultural change we want to create. We want agents to be more focused, more confident, more fulfilled, and more professional. When this happens on a large scale, the market will be transformed. This is the future we are building with eXp.”
