HalfPrice Now Open at Centrum Serenada

A new HalfPrice store has opened at Centrum Serenada in Kraków – one of the chain’s largest locations in southern Poland. Covering more than 2,000 sqm, the new tenant strengthens the centre’s fashion offering and aligns with current consumer trends.

“The opening of HalfPrice is a significant enhancement to Centrum Serenada’s offer. The concept perfectly meets the expectations of customers who value variety, choice, and attractive prices. We are delighted to invite them to this new retail space, which enriches Serenada’s profile and attracts a diverse group of shoppers,” said Iwona Sitko, Director of Centrum Serenada.

Located in the northeast of Kraków, Centrum Serenada offers over 42,000 sqm of retail space, hosting more than 150 shops and service outlets. One of its strongest assets remains its extensive fashion offering, featuring brands such as Zara, H&M, Reserved, TK Maxx, and now HalfPrice. This is complemented by a diverse food and beverage selection and the proximity of popular destinations such as Krokus Shopping Centre, Multikino cinema, Aquapark, and OBI hypermarket.

“From a property management perspective, the opening of HalfPrice is not only an expansion of the offer but also a driver of footfall and a way to attract new customer groups. Concepts like this increase the overall appeal of the centre and are an integral part of our long-term asset value strategy,” added Iwona Sitko.