HB Reavis reveals brand refresh to amplify its people-centric strategy – EuropaProperty

International real estate developer HB Reavis has revealed a refreshed corporate identity to align with the company’s current strategy and philosophy of developing unique people-centric spaces that enhance productivity, well-being and the overall experience of those that use them as well as the surrounding communities.

What began as a small Bratislava-based real estate developer has evolved into one of Europe’s biggest developers with operations in the United Kingdom, CEE and Turkey and a current pipeline of 21 developments across its portfolio. In order to capture this recent exceptional growth, the company recognised the need to evolve its brand to reflect the current vision and mission of the company.

Created by HB Reavis in close collaboration with London-based creative agency Sectorlight, the new sensitively updated corporate identity has been reinvigorated to be more dynamic, warm, emotive and appeal to new and existing audiences in digital, social, print and physical channels.

The logo’s visual softness demonstrates that HB Reavis is human, approachable and people-centric in the way it delivers real estate solutions and collaborates with its various stakeholders. The different gradients and vibrantly warm colours visualise how HB Reavis’ passion for their work can be infectious to everyone they meet; integrating imagination with its ability to inspire new environments for work and play. The combination of two fluid shapes and colour reflect HB Reavis’ innate entrepreneurial spirit and excitement for what they do.

Pavel Trenka, CEO, HB Reavis Group, said: “We are really excited to unveil our new brand, which we feel is extremely well-timed. With HB Reavis growing so dynamically and increasingly setting trends in the European real estate market, it was clear we need branding that conveys who we really are and what we stand for. Hence we hope the new brand will help our audiences to understand our vision and establish confidence to interact with us in new ways. That goes for the investors and partners we collaborate with, through to end users who work in the spaces we create.”