Aqua Bilbor Appoints New CEO

The natural mineral water producer Aqua Bilbor announced the appointment of a new CEO, Alin Gliga, and further investments to strengthen the company’s position in the natural mineral water market. These investments include the completion of a new bottling and storage facility, as well as the expansion of the distribution network, which are key strategic elements in the upcoming period. The company’s total budget for the investments that were initiated 2 years ago amounts to more than €10 million and will be completed by 2025.

With robust experience in the mineral water industry, Alin Gliga has undertaken a series of ambitious objectives to fortify Aqua Bilbor’s position in the bottled natural mineral water market.

“At the core of our current strategy lies the protection of water resources and the preservation of the environment. With our primary water sources located in the extraordinary geographical area of the Călimani Mountains, Aqua Bilbor aims to ensure minimal intervention and the absence of disruptions to the natural ecosystem. We consider this as inherent to our operations, and simultaneously, our organizational culture revolves around this strategy. We will enhance our involvement in social responsibility actions, with a predominant focus on projects related to nature conservation and educational programs in schools. As the largest employer in Bilbor, we aspire to remain a cornerstone in the community to which we belong,” says Alin Gliga, CEO of Aqua Bilbor.

With over 16 years of experience in the mineral water industry, Alin Gliga has held key positions in the field. Between 2008 and 2016, he served as the Director of Internal Operations for Rio Bucovina SRL, the company that owns the Bucovina brand. Until the end of 2023, he acted as an administrator within the company.  From 2015 until February 2024, Alin Gliga was Vice President of APEMIN (Employers’ Association of Mineral Water Bottlers in Romania).

Aqua Bilbor, the bottler of Bilbor mineral water and Aqua Roca spring water, focuses on harnessing the best sources of natural mineral and spring water from the Călimani Mountains area in Harghita County.

The company owns a factory in Bilbor, Harghita county, and four depots across the country.