Esas and Petra Announce Strategic Partnership

Esas Gayrimenkul, a commercial real estate asset management company, and Petra Hospitality Management, an international hospitality management company, have announced a strategic partnership to create the region’s leading mixed-use asset management platform.

This collaboration brings together Esas Gayrimenkul’s expertise in retail asset management, leasing, and commercial strategy with Petra Hospitality Management’s competencies in hospitality and branded residence operations. As the rise of mixed-use projects increases the need for next-generation asset managers, this partnership aims to offer the sector a comprehensive solution model.

Through this strategic partnership, the goals are to: add hospitality and branded residence management capabilities to Esas Gayrimenkul’s existing commercial real estate platform; provide end-to-end integrated management from concept development to operations in new mixed-use projects; enhance the performance of existing mixed-use assets through repositioning; and deliver tangible benefits to investors and developers through operational efficiency, sustainable revenue growth, and long-term value creation.

Commenting on the collaboration, Esas Gayrimenkul COO Nevzat Yavan said: “In line with our 2026 strategic roadmap, we are deepening our asset management services and creating new value areas. This collaboration represents a next-generation value creation approach in mixed-use projects and sets a new standard in the sector, particularly for projects with high transformation potential.”

Petra Hospitality Management Partner Tassos Kotzanastassis stated, “Hospitality and branded residences are becoming an integral part of mixed-use projects. Through this partnership with Esas Gayrimenkul, we aim to offer end-to-end, integrated solutions to developers and investors in Turkey and our growing markets in Europe, Asia, and Africa.”