NEINVER appoints Anita Singh as head of marketing

NEINVER, a leading investor, developer and operator in the European outlet centre industry and the largest operator in Spain and Poland, has appointed Anita Singh as the company’s head of marketing. She assumes responsibility for this area of the Group at the international level and reports directly to Lucía Sanz, Strategy & Marketing Director of the Group.

Anita has close to 15 years of experience in developing and delivering exceptional marketing campaigns across digital and offline, increasing sales and driving profits. At NEINVER, she will be responsible for strengthening The Style Outlets and Factory brands strategy and market recognition and enable growth.

Anita has worked with Danone in Sweden, Unilever and L’Oréal in Russia and her last assignment were with Puig at the Spanish headquarters where she was director of marketing and business development.

Lucia Sanz, Strategy & Marketing Director, said “We are delighted to have a passionate and well-prepared professional like Anita join our NEINVER team. Anita brings with her a wealth of experience in brand and marketing management combined with a strong international background that positions her to make immediate contributions to our business.  She is starting her role in an unprecedented time for retail and for NEINVER. The company is immersed in different acceleration projects to meet an ever-evolving customer, focusing on three main areas: customer personas, customer journey and the revival of the community. We are confident that her expertise will be valuable in our journey of transforming outlet shopping into an exhilarating experience”.