Jimmy Key opens second store in Romania

Jimmy Key from Turkey, with over 30 years of experience in womenswear, will open a second store in Romania within the AFI Cotroceni in Bucharest, developed by AFI Europe. Jimmy Key has leased a space in the project through a transaction brokered by the real estate consultancy company Cushman & Wakefield Echinox.

Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox, commented: “We are very glad to announce the opening of the second Jimmy Key location in Bucharest, after entering the Romania market just a few months ago. This new investment shows the strong commitment of the company to Romania, a company which plans to continue the expansion soon. We believe the Romanian retail market remains a key location both for the existing brands and for those which are looking to increase their footprint in the region”.

Romania is the fourth market where Jimmy Key is present, with the company having most of its stores in Turkey. Jimmy Key has grown exponentially over the years and has established itself as a household name in Turkey, with 68 standalone stores.

Elvan Ünlütürk, Chairperson of the Board, Jimmy Key, said: “Over the next five years we are planning to open more than 10 stores in Romania, as per our global strategy. We are aiming to reach a larger audience in the region and worldwide with Jimmy Key’s unique style that combines comfort, high quality and elegance. Jimmy Key currently has stores in Turkey, Cyprus, Azerbaijan, UAE, and Saudi Arabia.”

AFI Cotroceni is the largest and most dominant shopping centre in Romania. The shopping centre spreads over a leasable area close to 90,000 sqm GLA. The project offers a variety of over 350 shops from the leading local and international brands, a modern food court, an indoor ice rink, entertainment & relaxing areas and services.