Mall Plovdiv, the first modern Western-style shopping centre in the city of Plovdiv and one of the first of its kind in Bulgaria, has a new owner. TSH Investment AD, a joint venture between the Bulgarian investment companies Trinity Capital and Hus Invest, is the new owner. The seller is the Irish investment fund Avestus Capital Partners.
Mall Plovdiv features more than 90 shops and services spread across approximately 22,000 sq m of gross leasable area, offering a diverse mix of international and local brands. Convenient access from major city roads and ample parking, encompassing a combination of covered and outdoor facilities, ensures a seamless and comfortable experience for visitors.
In early 2023, Mall Plovdiv became the first shopping centre in Bulgaria with a fully operational rooftop photovoltaic system producing green energy for the building’s own consumption. Within its first three years of operation, the system generated more than 1.6 million kWh of renewable electricity, resulting in a reduction of the mall’s carbon footprint by over 800 tons of CO₂. This initiative positions Mall Plovdiv as a benchmark for sustainable asset management and the practical application of circular economic principles.
During 2022 to 2023, the shopping centre underwent a large-scale interior redesign, followed by the introduction of a new visual identity and a modern logo. Enhancing the tenant mix was also a key part of the transformation: over the past two years, Mall Plovdiv has introduced several internationally renowned brands, including Pinko, BOSS, and Jack & Jones. In 2026, the mall will welcome the city’s first MOHITO fashion store. More retail partnerships with brands and concepts exclusive to Plovdiv are in progress.
The acquisition of Mall Plovdiv is part of TSH Investment’s long-term strategy to take over key retail assets in Bulgaria. The new owners plan to further strengthen the mall’s positioning as a premium shopping and entertainment destination by attracting new and city-exclusive brands, as well as through continued investments in modernisation and sustainable solutions.
“We see tremendous potential in Mall Plovdiv – both as a retail asset and as a key entertainment destination for the city. Our ambition is to build on its proven success and further develop it into a modern, convenient, and inspiring destination,” representatives of TSH Investment commented.
In Q1 2025 TSH Investment acquired its first landmark shopping centre in Bulgaria – Park Center Sofia. In both transactions, Kinstellar acted as the buy-side advisor.
