FACTORY outlet centres across Poland, operated by NEINVER, are gaining momentum with new store openings and significant expansions from long-standing retail partners. The latest updates to the brand portfolio, totalling nearly 2,200 sqm of added retail space, underscore outlet retail’s growing appeal and NEINVER’s commitment to supporting brand growth.
Premium fashion grows in Krakow
FACTORY Krakow, the largest outlet in southern Poland, has strengthened its premium fashion mix with several new openings. Made in M., featuring brands from the MaxMara Fashion Group, such as MaxMara, Marella, Max&Co, and Pennyblack, brings elevated womenswear and accessories to the centre.
Baldinini, the prestigious Italian premium footwear brand, and Wellensteyn, a German outerwear label, also joined the lineup. These additions reinforce FACTORY Kraków’s strong premium segment, which already includes Karl Lagerfeld, Hugo Boss, Tommy Hilfiger, Calvin Klein, and Lacoste.
Over 60 percent of the centre’s retail mix is made up of international brands, including global sportswear leaders Nike, Adidas, Puma, and New Balance. Within this context, the American iconic brand GAP will make its debut in early summer, bringing its signature casual fashion for women, men and children to the centre.
In total, the new openings will cover more than 700 sqm of additional retail space, further enhancing FACTORY Kraków’s appeal as a destination for premium and international brands.
FACTORY Poznan expands the presence of top retailers
Three popular retailers are expanding at FACTORY Poznan. Levi’s will soon unveil a redesigned space twice the size of its previous store, covering more than 350 sqm. Italian brand Calzedonia is growing to over 400 sqm, introducing a refreshed store concept and broader offer. Meanwhile, Polish leather goods brand Puccini will also increase its footprint to 100 sqm, adding apparel and accessories to its line of bags and travel gear.
New stores and flavours at Warsaw’s FACTORY centres
At FACTORY Annopol, New Balance will expand into a new 300 sqm store with an updated interior and wider product selection. Additional store debuts and upgrades are planned in the coming months, reflecting the centre’s dynamic growth.
FACTORY Ursus is adding more fashion and F&B. Following its success at Annopol, Mother Earth, a lifestyle brand offering neutral-toned, comfort-focused fashion for families, will open a 100 sqm store. On the F&B side, local bakery-café Gorąco Polecam is introducing a 180 sqm space with exterior-facing windows. More dining options are expected later this year, reinforcing Ursus’s evolving role in Warsaw’s urban mix.
Gliwice maintains retail momentum
FACTORY Gliwice continues to build on strong performance. The latest arrivals include one of Poland’s largest Mountain Warehouse stores (700 sqm), a 200-sqm Guess Accessories boutique, and a 300-sqm Jack & Jones unit, joining Polish fashion names like Giacomo Conti, Monnari, and Franco Feruzzi.
The centre will soon add three more stores totalling 1,500 sqm, along with 400 sqm of new F&B space. With rising footfall from both Silesia and Czech Republic visitors, FACTORY Gliwice continues to demonstrate its growing performance.
