Policolor-Orgachim extends paints factory in Bucharest 

Policolor – Orgachim Group, with extensive activities in the field of production and sale of varnishes, paints, resins and specialty chemicals, both in Romania, Bulgaria and on other international markets, started the expansion of its paints plant in Bucharest in January 2023. MASTERBUILD has been appointed general contractor for the expansion project and will build an additional 1,000 sqm, next to the existing 3,500 sqm, at the Policolor factory on Timisoara Boulevard in Bucharest.

The new space will cater for the Group’s production activities. Currently, several types of industry-specific activities are carried out at the Romanian plant, such as paints, enamels and water-based plasters production.

The expansion responds to a need for organizational transformation with the aim of streamlining and transforming internal processes to better meet the needs of the company`s customers, a process started by the group in 2021 and completed for the Romanian organization at the end of 2022. Thus, the company aims to increase and automate its local production capacity in an increasingly competitive context. Policolor Group targets a turnover of over €90 million in 2023, up from the level achieved in 2022. With the new investment, the Policolor plant will be able to produce up to 70 percent more decorative paints and plasters annually.

“Although the pandemic and the post-pandemic period have been challenging for most industries, with many of the problems caused by the supply chain challenges and price fluctuations, the Romanian market remains very competitive. This is the main reason we see the expansion and automation of the paints plant as a natural step to cater to the increased demand on the local market and meet the needs of our customers,” says Irina Mandoiu, CEO Policolor-Orgachim.

“We are honored to work with such a dynamic player and look forward to seeing local production capabilities multiplied and upgraded where appropriate. According to the INS data, Romania has increased the volume of construction works annually, which we also see in the market and this is a good sign for the entire economy,” says Stefan Vayma, CEO of MASTERBUILD General Contractor & Property Developer.