7R has signed a long-term lease agreement with BrandBQ, the owner of the Medicine fashion brand. The company has leased more than 30,000 sqm of modern warehouse space at 7R Hub Nowa Huta. The space within the logistics and technology hub in Kraków will support the company’s procurement, commercial and distribution operations.
Under the terms of the agreement, BrandBQ has leased more than 30,000 sqm of space within Building H1. The lease will be implemented in stages. The first phase at 7R Hub Nowa Huta will be handed over to the tenant in November 2027, while the second phase will become operational in November 2028. The facility will support both e-commerce fulfilment and the distribution of Medicine products to several hundred stores across Poland, as well as domestic and international customers.
Maciej Stępień, E-commerce Director at Medicine, said: “Today’s e-commerce businesses face the challenge not only of delivering great products, but also of providing a flawless customer experience. Fast and seamless delivery is the foundation of trust in a brand. Reducing order fulfilment times is the result of intensive work on our infrastructure and warehouse process automation. I am pleased that we can now offer our customers delivery speeds that rank among the best on the market.”
Aurelia Rachtan, Leasing & Development Director, Central-South Region, 7R, commented: “According to various market analyses, the value of the Polish e-commerce sector in 2026 may reach between PLN 175 billion and PLN 180 billion, with forecasts indicating continued growth in the coming years at a pace significantly higher than that of traditional retail. As the sector develops, consumer expectations continue to rise, requiring e-commerce logistics and distribution operations to become faster, more efficient and increasingly prepared for further automation. 7R Hub Nowa Huta is being developed in response to these trends. We are creating the largest urban logistics complex in Europe, offering occupiers the opportunity to operate modern warehousing and distribution activities in a location providing access to a skilled workforce and well-developed transport infrastructure. The decision of a Kraków-based company with international operations to expand its activities here confirms the project’s potential for the e-commerce sector and modern logistics.”
7R Hub Nowa Huta is being developed within the Ruszcza Logistics and Industrial Centre as part of the “Kraków – Nowa Huta of the Future” project, a location that aims to become a new destination for innovative industry in Kraków. Situated in the heart of the Nowa Huta district of Kraków, close to national road 79 and the planned S7 expressway junction, the park offers excellent connectivity and convenient access to the Kraków city centre.
Upon completion, 7R Hub Nowa Huta will comprise approximately 230,000 sqm of space, creating the largest urban logistics complex in Europe. An integral part of the project is infrastructure designed for automation and numerous amenities for logistics operators. A clear division of operational zones, efficient traffic layouts and a logical organisation of functions will support day-to-day operations, increasing productivity while reducing time and operational costs for businesses of various sizes.
7R Hub Nowa Huta will be developed in line with the requirements of the BREEAM Excellent environmental certification scheme. The first phase of the complex is scheduled for completion in the Q2 2027.
