Primark chooses G City for its stores in Warsaw and Bialystok

G City Europe, an owner and manager of commercial real estate in Poland, has announced an agreement with the international fashion retailer, Primark. Under this new partnership, Primark will establish stores in two prominent G City locations: Promenada in Warsaw and the Atrium Biała Shopping Center in Białystok.

“We are happy to welcome Primark to our strong Polish portfolio. G City Europe is redefining the tenant mix in its centres to strengthen the locations, boost traffic and establish itself as the top choice for communities in the area. The new Primark store at Promenada becomes the brand’s first location on the eastern bank of the Vistula River. Meanwhile, the Białystok store marks Primark’s first entry into this region, highlighting G City’s role in bringing popular international brands to new markets in Poland,” says Eshel Pesti, CEO at G City Europe.

The addition of Primark’s large-format stores is anticipated to be a significant draw for the local communities, offering a wide selection of the latest trends including fashion, beauty, lifestyle and home goods at affordable prices.