Primavera Parfum, the Polish leader in multichannel retailing and e-commerce in the beauty sector, has leased over 5,000 sqm of customized class A warehouse space in Panattoni Park Warsaw North II. The tenant was represented during the lease negotiation process by the real estate advisory firm Newmark Polska.
Founded in 1991, Primavera Parfum is a specialist distributor of premium brand perfumes, makeup, hair styling and skincare products. It carries over 25,000 products from more than 1,000 brands. The wholesale warehouse of Primavera Parfum serves clients operating physical stores and offers dropshipping services. Thanks to its broad product portfolio and short delivery times, Primavera Parfum currently cooperates with over 500 retail partners.
In early 2021 the e-commerce distributor implemented a multichannel strategy to offer its clients a wide spectrum of cosmetics and perfumes sales channels, including brand zones, and dedicated or own e-stores). With such a broad offer, Primavera guarantees full coverage of the e-commerce market, content consistency (which is key in marketing campaigns) and sales optimization with full pricing control.
“To continue to grow and strengthen its market position, Primavera Parfum decided to relocate its operations from its warehouse in Warsaw’s Targówek district to Panattoni Park Warsaw North II. It chose this location as it provides space suitable for storing hazardous goods. We are pleased that we were able to support Primavera Parfum in its plans for further growth,” says Miłosz Borkowski, Senior Associate, Industrial and Warehouse Department, Newmark Polska.
“Primavera Parfum was looking for modern warehouse space in Warsaw’s suburbs. Panattoni Park Warsaw North II meets our client’s location, quality and technical requirements. Benefiting from its favourable location, the company will be able to serve both the local Warsaw and national market,” says Agnieszka Marczak, Senior Advisor, Industrial and Warehouse Department, Newmark Polska.
Located by the S8 expressway, Panattoni Park Warsaw North II offers modern class A warehouses tailored to meet the requirements of tenants from various sectors. The complex has been BREEAM-certified for its sustainable and energy-efficient solutions.