Poland’s only, almost 600 sqm concept store under the PRM brand is now open at the Norblin Factory complex in Warsaw, part of the Capital Park Group portfolio. PRM is a new brand on the map of Europe, created for the fashion community sensitive to beauty, looks and quality.
PRM is all about eclecticism, fashion avant-garde, and the art of living. It is a concept that blends luxury apparel and street style, popular culture and sub-culture. The brand brings together all those who love to play with trends and see fashion as an endless pool of possibilities and experiences that complement their everyday life. It is an exclusive club for hedonists who are sensitive to beauty, appreciate the here and now, love to experiment with form and fulfil their whims. They are citizens of the world, full of creativity and a sense of aesthetics, which they always put first.
“PRM is nothing like a traditional store or any other place you can find in Warsaw. We have opted for an original concept store that blends top-class fashion with top culture. In addition to many unique brands, our boutique features designer collector’s items and a collection of vinyl records hand-picked by Wojtek Mazolewski. For those who value privacy, we offer shopping with the support of stylists in a dedicated space. We want to give our customers a unique shopping experience and create a meeting place for the PRM community,” said Kamil Bajołek, PRM Brand Director.
Brands available at PRM include Maison Margiela, Rick Owens, Kenzo, A Bathing Ape, Human Made, Filling Pieces, Fiorucci, Carhartt, Common Projects, Maison Mihara Yasuhiro, adidas Originals, New Balance and, for the first time in the region, Sporty&Rich. The selective offer of the showroom will be continuously developed. Maison Kitsune and VETEMENTS will soon follow.
“The opening of the PRM concept store is great news for our visitors. We are delighted that another brand unavailable anywhere else has joined the Norblin Factory. A visit to the PRM concept store is a new level of experience in not only shopping but also culture. Art, music and fashion are a combination that fits perfectly in our mixed-used complex,” said Marcin Juszczyk, Managing Partner at Capital Park Group.
