Located in Warsaw, the Promenada shopping centre by G CITY has established itself as the most advanced retail venue in Warsaw, now boasting the largest LED screen for audiovisual displays in a shopping mall in Poland. Spanning an impressive 117 sqm, this innovative screen, the largest of its kind for digital art exhibitions in Poland seamlessly transitions from the wall to the ceiling, creating a cohesive multimedia space. This presents a unique opportunity to integrate audiovisual art into public spaces, while also providing brands with a platform to showcase their offerings unconventionally.
The newly installed LED screen serves as a dynamic venue for multimedia events, presentations, and consumer engagements in an immersive and contemporary format that far exceeds traditional advertising spaces. The unique combination of wall and ceiling installation creates a captivating visual experience, where images appear to transcend the physical space. With high resolution and dynamic lighting effects, the screen is perfectly suited for showcasing 3D animations and modern advertising campaigns. Positioned strategically within the centre, it attracts thousands of visitors daily, presenting significant potential for advertisers, filmmakers, and brands looking to connect with a wide audience through this cutting-edge medium.
“We aimed to create a space that not only surprises our customers but also provides brands with a new means of communication,” said Małgorzata Komarczuk, Group Head of Marketing CEE at G City Europe. The LED screen installation in the main corridor of Promenada is a remarkable tool that merges art, entertainment, and advertising. The ability to create bespoke projections on such a large scale, right in the heart of the shopping centre, opens limitless possibilities not only for advertisers but also for us to attract new visitors. Imagine launching a new phone, showcasing tech products, or connecting a brand with an audiovisual premiere of a film or series. This combination of a giant screen with an interactive consumer zone adds a new dimension to marketing activities. By partnering with us, brands can truly captivate the Promenada space, which sees nearly a million visitors each month.
The installation at Promenada exemplifies a broader trend in the retail sector, where the fusion of technology and consumer experiences is becoming increasingly crucial. By employing advanced LED technology, shopping centres can tailor their marketing strategies to captivate audiences and foster customer loyalty, paving the way for a more immersive retail environment.
