Sophia, the Romanian retailer specialised in custom textile decorations, has inaugurated a new franchised location in Timișoara. The new showroom aligns with the company’s growth strategy to reach up to 100 franchises by the end of 2026. This expansion marks the consolidation of Sophia’s presence in Western Romania, a region known for its dynamic interior design sector and high demand for premium products.
“We are truly honoured to bring the Sophia brand to the western part of the country. The Sophia Timișoara franchise is an addition to a constantly growing national and international network, with a focus on quality services, personalised design, and attention to detail. The residents of the city on the Bega River are invited to discover a universe where textiles become art and homes come to life through harmony, texture, and light. Inspiring the people of Timișoara to transform a house into a HOME is more than a commercial mission — it is a heartfelt commitment,” said Andrei Osolinschi, Sophia Franchise Director.
The Sophia Timișoara franchise is operated by Raul Dumitraș, a 29-year-old robotics engineer and entrepreneur with an artistic family-inherited vision.
“I was brought up in an environment where interior design was part of everyday life, so I quickly recognised the potential of the Timișoara market for a brand like Sophia. I saw the opportunity to develop a solid business here, based on quality, craftsmanship, and integrated services. Through Sophia Timișoara, I aim to offer customers a complete experience, from free consultation to implementation, tailored to the needs of each project. I am convinced that this approach will position our showroom as a reference point in the field of textile decorations in the western part of the country,” said Raul Dumitraș, owner of the Sophia Timișoara franchise.
According to the franchisor’s forecasts, the showroom has the potential to generate substantial monthly revenues starting from the first year, with the potential for accelerated growth through collaborations with architects, designers, and real estate developers. The location will offer customers access to exclusive fabric samples from its own collections, at-home consultations, professional measurements, and solutions tailored to both residential and commercial projects.
“Franchises are the driving force behind Sophia’s growth. We believe in the potential of Romanian entrepreneurs and in the value of Romanian-made products. For me, each new franchise is not just a geographical expansion, but an investment in the community we serve. Each new location comes with all our know-how and infrastructure, bringing a unique contribution specific to the local market. We want Sophia to be the first choice for anyone who is looking for quality, innovation, and personalisation, whether they are in Bucharest, Miami, or Timișoara,” said Anamaria Ștefan Georgescu, founder of Sophia.
Already present in 15 counties of Romania, with main locations in Bucharest, Iași, and Cluj-Napoca, Sophia also operates two successful franchises in Miami (USA) and Mallorca, Spain.
