Clean Bandit performed at a music event for thousands of fans to launch the newly branded Westfield Arkadia. The British electronic band took to the stage to launch the Westfield brand in Poland.
The celebration marks the eighth of ten concerts taking place across Europe to mark the introduction of the only global shopping destination brand, Westfield, at ten Unibail-Rodamco-Westfield centres in France, Sweden, Poland and the Czech Republic.
The exclusive performance included hit songs Rather Be, Symphony, Rockabye and Solo.
Following the performance, Clean Bandit commented: “We know we have lots of fans in Poland but we rarely have a chance to come here and play. Thanks to Westfield for giving us the chance to play in Warsaw – we had an amazing night with all our Polish Fandits!”.
Westfield Arkadia is one of the leading Unibail-Rodamco-Westfield assets in Poland. The centre will retain its strong heritage, local identity and community links whilst benefitting from Westfield’s iconic events, experiences, services, retailers and brand partnerships. Tonight’s musical performance showcases Westfield’s promise of creating places that are designed to come alive.
Grzegorz Grajkowski, Director of Operations of Poland, Unibail-Rodamco-Westfield: “We are proud to take on the Westfield brand name which is globally recognised for being the best in market whilst keeping our local relevance. Tonight’s performance was the first of many enhanced experiences for our visitors and we will continuously offer new and exciting reasons to visit.”
New centres will also host a number of shopping events with retailers celebrating the Westfield arrival with special offers, giveaways and VIP experiences.
New services, designed to offer convenience for customers, will be introduced across all new Westfield centres featuring kiddy cars, tax-refund kiosks, lockers and cloakrooms, click & collect and the new Westfield gift card which can be used in all centres in the same country. The loyalty programme which provides offers, services and events will be re-branded Westfield Club and will roll out with new innovations over 2019 and 2020.
