March 10, 2014

Metro’s LaDoiPasi franchise in Romania expands to over 700 stores in two years

Metro’s LaDoiPasi franchise in Romania expands to over 700 stores in two years

Over 700 local merchants have taken up the LaDoiPasi franchise model launched by Metro Cash & Carry two years ago, the retailer currently being present in every county across Romania, reads a statement of the company.

Most of the stores are located in Constanta county – 47 operational stores, followed by Brasov with 42 units, and Bucuresti and Iasi – 37 stores each.

LaDoiPasi franchise targets small local merchants. The retailers receive consultancy, and assistance from the company.

Metro Cash & Carry International opened the first store in Romania in 1996, currently running 32 stores on the local market.

In the 2012/2013 financial year, Metro Cash & Carry Romania had over 5,300 employees and a turnover of €977 million.

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