Metro’s LaDoiPasi franchise in Romania expands to over 700 stores in two years
Over 700 local merchants have taken up the LaDoiPasi franchise model launched by Metro Cash & Carry two years ago, the retailer currently being present in every county across Romania, reads a statement of the company.
Most of the stores are located in Constanta county – 47 operational stores, followed by Brasov with 42 units, and Bucuresti and Iasi – 37 stores each.
LaDoiPasi franchise targets small local merchants. The retailers receive consultancy, and assistance from the company.
Metro Cash & Carry International opened the first store in Romania in 1996, currently running 32 stores on the local market.
In the 2012/2013 financial year, Metro Cash & Carry Romania had over 5,300 employees and a turnover of €977 million.