Longchamp opens its first direct store in Russia
The first Longchamp store is to open in the Metropolis Mall in Moscow. The French fashion house offering premium leather goods and accessories, leased 100 sqm space for its store. JLL advised on the deal.
A Longchamp franchise boutique is already located in Metropolis. Having changed the owner, the store will be modified to occupy more space and imply an interior design reflecting the latest European and global trends. The opening is scheduled for August 1, 2014.
Julien Jolly, General Manager, Longchamp Russia, said: “The launch of Longchamp’s first direct boutique in Russia along with the local subsidiary set-up is a milestone in the brand expansion. We think this step leads us to wider opportunities – we’ll now have greater ability to increase the local market share and also to develop and manage our stores in a more efficient way. Driven by our customer requirements and eager to provide shoppers with the best collections of the Longchamp House, we intend to strengthen the company position and increase sales here in the Russian market.”
Metropolis Mall is located on Leningradskoe Highway, near the Voykovskaya metro station, in the North-West district of Moscow. The scheme’s GBA is 205,000 sqm, GLA is 82,000 sqm and it has parking capacity for 2,800 cars.