August 18, 2016

RESERVED coming to Belarus

RESERVED coming to Belarus

Colliers International has announced the decision of LPP Group to enter the Republic of Belarus and launch its flagship brand RESERVED.

The flagship store of the RESERVED brand occupying more than 2,000 sqm will be located in the Galleria Minsk Mall. Colliers International is a project consultant for Galleria Minsk.

RESERVED is a popular clothing brand (for ladies, men and children) which combines the latest trends, excellent European quality and affordable prices. The intention is to answer all the needs of the customer, starting from everyday clothes, through smart casual clothes for work and ending with party outfits. This is a fast fashion brand – the stores have the newest models delivered every three weeks. The first RESERVED store was opened the mid '90s. Today RESERVED has around 440 stores in 18 countries across Europe and the Middle East. The store at the Galleria Minsk Mall will be the first one in Belarus.

The mixed-use shopping and entertainment centre Galleria Minsk is an ultra-modern shopping mall located in the very heart of the historical and cultural part of Minsk. The mixed-used complex (54,500 GBA, 36,000 sqm GLA) also includes the Double Tree by Hilton Hotel and a multi-level car park for 1,000 cars.

Andrey Aleshkin, Partner, Director of the Brokerage Division, Colliers International Belarus, commented: "It has been a long way I started 8 years ago. RESERVED is a well-known and long-awaited brand, and this event will certainly mark the beginning of a new stage of development of the entire commercial real estate market in Belarus. I believe, the opening of new stores of other LPP portfolio brands won’t be long in coming. I would also like to acknowledge the work of the whole team of the LPP Group office, who did a great job preparing this decision.”

Grzegorz Jarocki, Managing Director, LPP, added “I love Belarus and Minsk, and I am glad that we made the decision to enter the market, and I particularly like the Galleria Minsk project, which we have chosen for our flagship RESERVED store. We are confident that Belarusian consumers will like our clothes, and our prices will be a nice surprise for everyone."

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