Atrium Promenada opens next stage of redevelopment
Spectacular, stunning, luminous, and cosmopolitan is the best way to decribe Atrium Promenada's newly refurbished 13,200 sqm of new space which now offers chic interiors, new stores and some of the latest retail concepts. The extended and remodelled main gallery adds 44 new retailers to Atrium Promenada, introducing the most recent concepts, including Polish launches of international brands. International fashion group G-Poland and a giant in the world of fashion – the Inditex Group marked their presence in Fountain Alley opening their flagship stores.
The Fountain Alley has transformed from the main gallery of the center, living up to the title of the most prestigious and chic alleys in Warsaw. It evokes the image of the best well-known fashion high streets and “Grand Magasin” locations, iconic department stores in the world capitals of fashion: Paris, Milan, London and New York.
The interiors have been meticulously designed with attention to detail and the top-quality finishes. The abundance of light is ensured by the glazed ceiling, great crystal chandeliers and transparent balustrades. The experience of luxury is enhanced by the spacious gallery with six-meter high double shopfronts of flagship fashion stores.
The central point of the Alley is a majestic fountain with a diameter of 5 meters. It creates an ambience by integrated effects of light play, water and music. The fountain periodically performs an impressive multimedia show. There is an interactive pixel river integrated into the floor surface located close to the main fountain.
Unique interiors of the Fountain Alley make a perfect frame to the new collections of brands, both those which Promenada visitors were familiar before, and those which make their debut in Atrium Promenada. In the Fountain Alley fashion brands such as IMPERIAL, ELISABETTA FRANCCHI, PINKO, Weekend by Max Mara, Marella, ZARA, Massimo Dutti are now opened.
In addition, a first in Warsaw - E-obuwie has launched its inaugural store as well as the first THUN store and New Balance Metropolitan Concept stores in Poland. They are accompanied by a number of well-known and popular brands: Guess, CK Jeans, Ochnik, ECCO, Timberland, 4F, Sizeer, Sinsai, Mohito, Deni Cler, Pierre Cardin, Premium Home, Imperial, New Balance, Tommy Hilfiger, Liu Jo, Vistula, Lanoro, Calzedonia, W. Kruk, Molton and Sephora. The local multibrand selection will be presented by Concept Store1 and Slow Concept Store.
The Fountain Alley, drenched in natural light, entices you to take a leisurely stroll on marble-panelled floors, visit big-brand shops or find respite in the intimate leisure zones.