In the 15th edition of the PRCH Retail Awards, the jury nominated 113 projects for the final competition for gold and silver statuettes. In this edition, 72 applications in marketing categories and 41 projects in business categories gained recognition from the judges. The winners will be announced soon November 14, during the gala.
You can read the full list of nominated projects and their division into categories on the PRCH Retail Awards competition website.
Projects were submitted in categories: business-strategic and marketing. In the business-strategic group, the jury nominated 41 applications, and the most nominations went to projects in the following categories: Reconstruction – Expansion – Modernization, ESG Achievements and Solutions for commercial facilities. In the marketing categories, where as many as 72 projects were nominated, the jury’s most frequently appreciated applications were in the following categories: Activities for the local community, Image campaign and Marketing – Event Agency – PR.
“The categories that gained the greatest recognition from the jury members in this year’s edition of the PRCH Retail Awards competition indicate a clear revival of the industry and show topics that are currently key to the market. The high level of submitted applications confirms the quality and prestige of the PRCH Retail Awards, which are the most important distinctions in the industry. I would like to thank the jury members for their time devoted to the thorough review and substantive evaluation, and to the applying companies for excellent projects in the 15th edition of the competition. Today I invite you to participate in the gala, which will take place on November 14, 2024,” says Marcin Klammer, Managing Director of the Polish Council of Shopping Centers.
Each of the submitted applications was assessed according to precise criteria for which points are awarded. To be nominated, the project had to receive a certain number of nominations. Ultimately, from among the nominated projects, the jury may award a maximum of 1 gold and 2 silver awards in each category. Winners will be announced on November 14, 2024.
In the 15th edition of the PRCH Retail Awards, competition projects are verified by a group of 27 jury members, divided into three evaluation groups: marketing campaigns of facilities, business activities and a strategic jury. The role of the latter is to indicate the winners of special jury awards who deserve recognition due to their innovative approach and creating trends in the industry. The profiles of jury members can be found on the PRCH website.
Media patrons: ISB News, Wiadomości Handlowe, SCF Magazine and SCF News, Omnichannel Voice and Omnichannel News, EuropaProperty, Galerie Handlowe, PRoto, Warsaw Business Journal and TOP Woman in Real Estate.