Accor, a world-leading augmented hospitality group, announced the opening of the first Swissôtel hotel in Romania, in Bucharest, following the signing of a management contract with the local partner and investor, Business Hotels Investment, a member of the Niro Investment Group.
Upon completion, the development operated under the Swissôtel brand will feature 225 rooms distributed on 18 floors, restaurants, a pool, a Spa & Sport facility and a designated area of meetings and functions. With an investment up to €60 million, as announced by Niro Investment Group, the new project is due to be opened by 2021 and will become Bucharest’s tallest hotel.
“For twenty-five years our company, as a real estate developer and investor, has launched important business projects, often of pioneering nature. We are excited to break ground on this major project that will bring more amenities, jobs, out-of-town visitors and business guests to Bucharest”, stated Mr. Nicolae Dumitru, Chairman of Niro Investment Group. “This is an exciting period in Niro Investment Group’s development, and we are honoured to be partners with an important luxury brand like Swissôtel.”
“Romania is a quickly developing, very attractive market with huge potential and very good yields. There is a strong domestic demand for hospitality services, also by affluent Romanians, not speaking about international visitors. We feel honoured that Niro Investment Group has chosen Swissôtel and Accor for the management of this ambitious hotel project. We’re sure that Swissôtel Bucharest will bring new standards to the Romanian hotel industry,” adds Frank Reul, Head of Development at Accor for Eastern Europe.
Located in Expozitiei Boulevard, the property is 10 minute away drive from Otopeni Airport and in close proximity to several corporate and business headquarters, including Romexpo, the biggest event and exposition center in Romania. Leisure travelers will also enjoy the hotel’s ideal location, just a short drive away from many major attractions such as King Mihai I Park and the Bucharest Old City. For this management agreement, the owner was advised by Beaufort Global, a leading asset management firm.
Swissôtel, one of the best-known Swiss brands in the world, has become synonymous with Swiss hospitality and all there is to love about Switzerland – service, style and reliability. Featuring over 30 contemporary addresses worldwide, vitality, sustainability and a deeply-rooted commitment to quality infuse the Swissôtel experience, ensuring custom environments where guests can feel at ease and recharge. Respected for its intelligent design, quality craftsmanship and mindful approach to sustainability, Swissôtel gives its guests peace of mind to explore the world, discover life’s true rewards and embrace opportunities to ‘live it well’.
