Bob W, the tech-powered, design-led hospitality operator, and Urban Partners (formerly NREP), a European urban investment manager, have announced a collaboration for a new mixed-use development currently being built by Skanska in Ørestad, Copenhagen.
Under the agreement, Bob W has signed a long-term lease with Urban Partners to operate 143 hotel apartments within the scheme, which will also comprise 210 residential apartments. The six-storey property, totalling approximately 13,100 sqm, is being developed on Ørestads Boulevard, close to Bella Center, with construction expected to begin this spring and completion scheduled for summer 2028.
The project is designed to address growing demand for flexible, well-connected urban living in Copenhagen, combining residential apartments and aparthotel-style accommodation within a single, integrated development. Shared facilities will include communal spaces, meeting rooms, a café, a roof terrace and a landscaped central courtyard, supporting both short- and longer-term stays.
For Bob W, the Ørestad signing will become its third property in Copenhagen, reinforcing the operator’s growing footprint in the Danish capital and its wider Nordic expansion. For Urban Partners, the agreement reflects its focus on developing future-proof urban homes that respond to evolving lifestyles and the growing overlap between living, working and travelling.
Located in one of Copenhagen’s fastest-evolving districts, the property benefits from strong transport connectivity via the Copenhagen Metro, with direct links to the city centre, the airport and surrounding recreational areas. The Bella Center area has seen increasing demand for housing and hospitality concepts that offer flexibility, shared amenities and proximity to employment hubs.
The scheme is being developed and constructed by Skanska A/S and will be acquired by Urban Partners through a forward-purchase transaction upon completion.
Taavi Pettai, Vice President, Real Estate, Lead in Nordics & CEE at Bob W, said: “Copenhagen is one of Europe’s most compelling cities for digital nomads who value the ability to travel and work alongside one another, and it’s a market we know well. Opening our third property in the capital reflects the demand we’re seeing from guests who are looking for flexible, longer stays that allow them to work comfortably and experience the city beyond the usual tourist patterns.
This project in Ørestad brings together hotel apartments and flexible residential living within a single, thoughtfully planned development. Working alongside Urban Partners and Skanska allows us to place Bob W’s hospitality offer into a broader urban context, while reinforcing our long-term commitment to Copenhagen. Despite our market leadership in the city and across the Nordics, we see significant headroom for further growth in Denmark and the wider region, and we’re actively exploring what comes next.”
Thomas Riise-Jakobsen, Country Manager at Urban Partners, said: “Ørestad is undergoing rapid development, and demand for flexible, well-located housing continues to grow. This project brings together residential apartments and hotel apartments in a way that supports different needs and life stages, while shared facilities help create a strong sense of community. Bob W brings a clear operating vision and strong understanding of how people want to experience cities today, making them a natural partner for the aparthotel component of the scheme.”
The Copenhagen development forms part of Urban Partners’ wider strategy of investing in resilient urban environments across Northern Europe, and Bob W’s continued expansion across major European cities through long-term partnerships with developers and institutional landlords.
