British group Kingfisher will inaugurate six new stores under the Brico Depot brand in Romania as part of the group’s strategy to rebrand the former Bricostore do-it-yourself stores, which it acquired last year.
Kingfisher bought the Bricostore network with a total of 15 stores in spring 2013, for €75 million. The group then started a rebranding process and opened the first two Brico Depot stores, which replaced the Bricostore units in Pantelimon and Orhideea, earlier this year. The new units recorded an increase in sales, according to Kingfisher representatives, which prompted them to accelerate the rebranding process.
The new Brico Depot stores to be opened are located in Chiajna (close to Bucharest’s Militari neighbourhood), Ploiesti, Pitesti, Brasov, Arad and Oradea. Transformation work on these stores started at the end of August and was finished on a record schedule.
“Our teams were very efficient in completing the transformation works for the six stores which add to the two units already operating in Bucharest, so now we can proudly say that we have a number of eight Brico Depot outlets countrywide,” said Patrick Papot, Deputy CEO of Brico Depot Romania.
“We will continue this transformation process with the remaining stores, for which the renovation work will begin by the first half of 2015,” he added.