CBRE and CBRE Global Investors have created an interactive tool to support retailers’ and investors’ European strategic investment decisions.
The tool analyses 126 cities with over 250,000 inhabitants across European markets and has been created to support retailers and investors who want to look at a wider range of markets for opportunities as well as those looking to increase their real estate risk. The tool can break down city characteristics, such as affluence, tourism, retail supply and demographics and can filter by retail investment volumes and weighted expenditure.
Andrew Phipps, Head of Retail Research and Consulting at CBRE, said: “With investment dynamics changing in the last year, retail investment has become a stronger driver in this phase of the property cycle. We believe the commercial property market will continue to be an interesting space, however, as the availability of the right products in traditional location decreases, retailers and investors need to be aware of the full potential of a wider variety of investible retail cities across Europe.”
Marije Braam, Head of EMEA Retail Research and Strategy at CBRE Global Investors, said: “We think there are still many opportunities for retail investment, especially beyond the big cities. We want to provide our European and international clients with the strategic insight to better understand the diverse market dynamics in European cities. By working with this tool clients can aggregate information based on their own set of investment targets.”