Domy Towarowe Wars Sawa Junior has again reconfirmed its unique position in Warsaw. From the beginning of September, a personalized, interactive shopping experience, and the largest selection of adidas products in Warsaw await customers on the three floors of the Sawa building at Marszałkowska Street. The brand’s values related to sport, culture and sustainable development can also be found in Sports Base Warsaw – the generally accessible space for fans and fans of an active lifestyle, as well as in the downtown Pasaż Wiecha, where temporary sports installations have been created.
In total, adidas uses 2,400 sqm of space at Domy Towarowe Wars Sawa Junior that has been arranged with the use of recycled materials, e.g. floors from an old gym, as well as with the participation of local artists – in the store’s space you can find, among others on the three-dimensional panorama of Warsaw, combining architecture with sport; a symbolic map of Śródmieście or drone photographs with the Vistula River.
At the same time, the creators of the store reached for modern digital technologies that help in the shopping. Visitors have at their disposal, among others Click & Collect option (online purchase, pick-up at a stationary store), Endless Aisle (home delivery of a product ordered in the store, e.g. temporarily unavailable) or a BITM solution (Bring It to Me), thanks to which the service delivers the product in the appropriate size to any place in the store where the customer is at the moment.
There is also no shortage of multimedia solutions – thanks to screens with a virtual background option used in fitting rooms, you can easily see how a given product will look, for example, on a running route or surrounded by nature. Other interactive stands are used to promote environmental issues. An interesting fact is also the drinking water refilling points located on each floor of the store.
“The opening of the adidas store in Domy Towarowe Wars Sawa Junior is undoubtedly one of the most important events in the Polish retail industry this year. We are developing a carefully thought-out retailer evolution, with the needs of subsequent generations of users in mind. The largest adidas brand centre in CEE, focusing on innovative solutions and at the same time drawing on the spirit of Warsaw, confirms that Domy Towarowe Wars Sawa Junior is a unique retail space in the centre of Warsaw,” says Scott Dwyer, Group Managing Director – Retail at Atrium European Real Estate.
In addition to the store, adidas has located in Domy Towarowe Wars Sawa Junior an additional space dedicated to all enthusiasts of physical activity. The Sports Base Warsaw is a public and free concept combining a well-equipped training room with a chill-out zone. Events for the constantly growing adidas Runners Warsaw community will take place here, including running, dance and yoga classes, as well as creative workshops and meetings with famous athletes, nutritionists, and physiologists.
As part of the opening of the adidas store, a wide program of accompanying events has been planned, including meetings with adidas brand ambassadors and workshops conducted by athletes and influencers.
The new adidas store is an important element in the evolution of the retail offer of Domy Towarowe Wars Sawa Junior. Its next element will be the opening of the first in Poland, a two-level pop store of the international clothing brand UNIQLO, scheduled for autumn.