The medium-term goal is to increase Group sales (net) at a compound annual growth rate (CAGR) of around 7 percent and to achieve an adjusted EBITDA margin of around 18.5 percent with typical year-on-year fluctuations, the company announced in a statement. The financial year got off to a positive start thanks to the good results of the omnichannel strategy: Store sales (net) increased by 7.1 percent while the e-commerce business grew by 10.7 percent compared to the previous year.
Douglas generates around a third of its sales online, which is why the expansion of brick-and-mortar stores is part of the strategy for the coming years: more than 200 stores are to be opened by the end of the 2025/26 financial year – half of them in Central Europe. In addition, renovation and modernization work is planned for 400 locations.
Douglas was recently recognised at the 16th Annual CEE Retail Awards in Warsaw as Online Retailer of the Year. The jury championed the company’s successful omnichannel positioning and the consistent further development of the customer experience at the heart of the company’s corporate strategy.
Douglas is aiming to return to the stock market soon and preparations are said to be in full swing. The time could come in just a few weeks. According to reports, shares worth around one billion euros are to be issued. The prerequisite is a stable geopolitical situation, as crises and military conflicts largely deter investors.