ECE is further developing the G3 Shopping Resort Gerasdorf near Vienna and is expanding the offer and tenant mix of the centre with its more than 130 stores with new retail, product testing and experience areas. The aim is to create a unique sport and outdoor focus – on a 5,000 sqm indoor sports retail area and a 3,000 sqm outdoor sports area – as an additional attraction for the centre.
Construction work on the project will start in early February, with completion and opening scheduled for June this year. The ECE Progressive Income Growth Fund as its owner is investing around €12 million in the further development of the centre. ECE Marketplaces, which also operates and leases the centre, is responsible for the planning and implementation.
The new outdoor attractions, which invite visitors to try out and experience products, will include a pump track for bikes, skates, boards and scooters, a climbing wall, a shoe trail, bike test tracks and motor skills and play areas for children.
In parallel, ECE is further developing the centre’s retail offering: retailers such as Snipes, Moreboards, and Intersport with their “Home of Bikes” concept have already been secured as tenants. An exclusive G3 Multibrand Store on the topic of sports & outdoor will also offer retailers and manufacturers the opportunity to present their brands and products without personnel and furnishing expenses.
Last year also saw the opening of a 4,600 sqm Dehner garden centre in the G3 as well as Austria’s first OTTO showroom. In December, another new opening was celebrated with the “Treffpunkt Baumhaus” children’s land.
With the further diversification of the tenant mix and the additional experience offers, the centre’s appeal as a shopping destination is to be further strengthened and additional customer groups in the catchment area, especially also from Vienna, are to be addressed.
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