H&M opens biggest fashion store in Romania – EuropaProperty

Swedish fashion retailer H&M has reopened its store in the Unirea Shopping Center mall, in downtown Bucharest. The shop will cover over 4,200 sqm, making it the biggest fashion store in Romania.

It has increased its surface by over 1,800 sqm following the renovation work. H&M started the renovation and expansion of several of its key local stores over one year ago. In December 2013, it reopened its store in the AFI Palace Cotroceni shopping center, after having expanded it by 800 sqm. The shop now has 2,400 sqm.

H&M increased its sales in Romania by 38 percent last year, to €119 million, consolidating its first position in the fashion retailers’ ranking in Romania. The company’s profit, however, was similar to that in 2013, of some €5.4 million, according to official data from the Finance Ministry.