Hines triumphs at the MAPIC Awards 2021 in Russia

Hines announced that three retail projects were nominated as finalists in the Best Outlet Center category at the MAPIC Awards 2021 in Russia. Outlet Village Belaya Dacha, managed by the international development company, was awarded the Best Outlet Center for 2021.

Outlet Village Belaya Dacha, unique in format and architecture, opened in 2012 and became the first outlet centre in Russia and one of the largest outlets in Europe with a total leased area of over 34,000 sqm with permanent discounts from 30 percent up to 80 percent.

Today, the outlet has more than 180 single and multi-brand stores such as TSUM Outlet, Bosco Outlet, Sandro, Maje, Montblanc, Boss, Tommy Hilfiger, Michael Kors, Furla, Calvin Klein, 12Storeez, Sandro, New Balance, Hugo Boss, Pinko, Patrizia Pepe and many others.

In the first half of 2021, a large-scale relocation and renovation of Nike and Puma boutiques (with a total area of about 1,500 sqm) took place in a new concept, first Russian outlet boutique Polo Ralph Lauren opening, as well as the famous brands Liu Jo, Dirk Bikkimbergs, Helly Hansen and the Pizza22cm gastronomy project openings. The Tommy Hilfiger boutique will open in a new format soon.

“Despite the number of adjustments made by the pandemic sales of Outlet Village Belaya Dacha in 2021 increased by 7 percent compared to 2019, and the attendance remained at the level of 2019,” commented Antoni Gascon, Retail Director at Hines.

Outlet Village Belaya Dacha was designed to mirror a small European town style. All stores are located in detached buildings on small narrow streets. In addition, monthly promotions in the shopping centre make shopping truly bargain and attractive.

The outlet provides numerous cafes, restaurants with summer verandas and playgrounds, as well as convenient transport from the Kotelniki metro station.

In October 2018, the shopping centre passed BREEAM In-Use certification and became the first shopping centre in Russia to receive an Excellent rating in two categories Asset and Building management.